WYSE webinar 17:00 CET | Thursday, 7 September 2017
Maybe you have heard about programmatic advertising? Maybe not? Believe us, you have definitely experienced it.
Programmatic technology powers the targeted ads that follow you around the web. Join Angela Canny of Sojern to learn how travel brands can harness this technology to promote their brands and find relevant travellers. She will offer a simple explanation of what programmatic technology is, an overview of how accommodation providers can use it to find travellers looking to stay in their area, and real-life examples of how programmatic advertising drives direct bookings.
Angela Canny
Regional Sales Director, EMEA
Sojern
Angela Canny is Sojern’s Regional Sales Director in EMEA. Based in Dublin, she is responsible for working with hoteliers to drive direct bookings in EMEA region. Her holistic understanding of the travel and tourism industry stems from her 25 years of experience with local, regional and global hospitality brands, including Marriott, Le Meridien, Radisson and Guinness Storehouse working in destinations all over the UK, USA and Ireland.
Angela has an honours degree in Hotel Business Management from University College Birmingham, UK and post-grad qualifications in Management Development from Cornell University and more recently from University College Dublin in Entrepreneurship.