The Millennial Traveller report series is based on the Millennial Traveller survey, which was conducted in quarter 2 of 2014 in order to capture a snapshot of the behaviours, experiences and attitudes of the millennial traveller, a young, yet influential demographic group of travellers born between the early 1980s and the early 2000s.
The series presents an analysis of responses regarding destinations, travel services, travel motivations, trip characteristics, use of the internet and mobile technology, plus attitudes towards current political and socio-economic issues through a number of short reports.
Each report is focused on a specific topic or sector of the youth travel industry and highlights issues of importance for the millennial traveller, as well as opportunities for interacting with and serving millennials.
WYSE research reports are a benefit of membership with WYSE Travel Confederation.
Non-members may download free summaries or purchase reports.
 Festivals and the Millennial Traveller provides a snapshot of millennial traveller festival spending and preferences for a great festival experience, such as: – Cheap food and drink WYSE members can request a free copy of the Festivals and the Millennial Traveller. Non-members can purchase the report. Not a member? Consider joining to gain access to the full report and other benefits. |
 Chinese Millennial Traveller provides a unique insight into the habits, spending, satisfaction levels and travel styles of Chinese travellers born between the early 1980s and 2000s. Key findings of the report cover: – Most important motivators to travel Members can request a copy of the Chinese Millennial Traveller. Not a member? Consider joining to gain access to the full report and other benefits or request a free executive summary. You can also purchase the Chinese Millennial Traveller report for EUR 99.95. |
 Millennial Traveller II, the second in WYSE Travel Confederation’s Millennial Traveller series, focuses on four types of services utilised by millennial travellers: travel agents, airlines, tour operators and hostels. Key findings of the report cover:– Planning and booking preferences Members can request a copy of the Millennial Traveller II. Not a member? Consider joining to gain access to the full report and other benefits or request a free executive summary. You can also purchase the Millennial Traveller II report for EUR 99.95. |
 Millennial Traveller discusses the travel behaviours and attitudes of a generation familiar with technology, having grown up with PCs, smartphones and the Internet. Millennials have also grown up in a world where travel is easier and cheaper than for earlier generations and are travelling the globe in search of new experiences. Key findings of the report cover:– Millennial destinations and spend Members can request a copy of the Millennial Traveller. Not a member? Consider joining to gain access to the full report and other benefits or request a free executive summary. You can also purchase the Millennial Traveller report for EUR 99.95. |
Thank you to WYSE research sponsors
