Jennifer has been part of the WYSE Travel Confederation team since July 2014 and is the Head of Policy & Destination Development. She has an extensive background within the tourism industry, working across government, private sector and industry associations.
Born in Canada, raised in Sweden and educated in Australia, Jennifer commenced her career with Tourism Australia, the destination’s federal tourism marketing body and worked in a range of capacities to help drive tourist visitation to the country.
In 2004, Jennifer joined the Australian Tourism Export Council (ATEC) and dedicated 10 years of designing and implementing business development programmes and initiatives to support the Australian backpacker, youth and adventure travel industry.
Jennifer currently lives in Stockholm with her family and continues her passion and commitment to supporting the industry and advocating the value of youth travel via her work with WYSE Travel Confederation.