Moderator: Nick Hall, Digital Tourism Think Tank
Speakers:
Inga Hlín Pálsdóttir, Promote Iceland
Katrina Sokk, Enterprise Estonia
Terri Scriven, Google
David Chapman, WYSE Travel Confederation
Thursday, 10 March 12:00 – 12:45 | Hall 7.1a Auditorium New York 1
Digital Tourism Think Tank is bringing together leading experts and business case examples to show how business and destinations are being transformed by digital at every level within their business, from the operational level through to brand advocacy. Ensuring a destination or business is not only a digitally ready one but also ‘mobile first’ in how it seeks to promote, engage with and service visitors is absolutely crucial.
In this session, Digital Transformation in Travel will be introduced and the panellists will float ideas about what transformation really means. If you care about staying relevant, this session should resonate with you whether you’re a small business or DMO looking to put digital at the core of everything, or a leading international travel brand looking to optimise and streamline your approach.
