Tourism Australia is the Australian Government agency responsible for attracting international visitors to Australia, both for leisure and business events. The organisation is active in around 16 key markets and activities include advertising, PR and media programs, trade shows and industry programs, consumer promotions, online communications and consumer research.
Since 2010, Tourism Australia’s global consumer marketing campaign, ‘There’s nothing like Australia’, has been successfully attracting millions of international travellers “Down Under” by showcasing some of the best attractions and experiences Australia has to offer. This flexible campaign has evolved and developed over time and has strong appeal with the youth market internationally.
Since 2016, Tourism Australia has undertaken targeted marketing to encourage more people to take a working holiday in Australia. This has formed part of a renewed focus from Tourism Australia on the youth market with new campaign assets and marketing activity. Initially campaign activity targeted potential working holiday makers in the UK, Ireland, France, Germany, Italy, Canada and the Nordics and has since form part of a broader youth campaign that will eventually roll out in all of Tourism Australia’s international markets. Tourism Australia will also be working with a number of airline, media and distribution partners on youth focused campaign activity.
For more information visit their website http://www.tourism.australia.com/en.
We are happy to let you know that Tourism Australia will join us at the World Youth and Student Travel Conference (WYSTC) in September 2017 in Montreal, Canada. You can register for WYSTC 2017 at our conference website.
Membership: WYSE Travel Confederation NTB/OTO member.
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If you’d like to join WYSE Travel Confederation and benefit from new connections, free access to industry research, informative webinar sessions, discounts on industry events and brand exposure within the youth and student travel industry, click here to view our membership benefits and find out more.
