Festivals have become an important element of tourism and their popularity is growing rapidly. Young people want to travel to see their favourite bands and artists in unique settings and this drawing power is being utilised used by destinations to attract visitors and to develop new tourism locations.
The WYSE report, Festivals as Youth Tourism Destinations, reviews the growing popularity of festivals, with a specific focus on the music festivals market and its youth tourism audience.
The report is free to members of WYSE Travel Confederation upon request. Non-members can purchase the report.
The Festivals as Youth Tourism Destinations report draws upon WYSE Travel Confederation research, including the New Horizons III and Millennial Traveller surveys, which together cover over 40,000 young travellers worldwide. In addition, other recent research on festival tourism from different countries is reviewed.
