Today, nations around the world are facing increasing levels of competition and recognise that in order to be a competitive and appealing youth travel destination, a comprehensive and holistic destination development strategy is required; an integrated process that is founded on a well-informed and collaborative strategic framework that can deliver initiatives to drive visitor growth.
Endorsed by the United Nations World Tourism Organization (UNWTO), WYSE Travel Confederation has launched a Destination Development Programme that offers a comprehensive suite of support services that will help destinations:
- Better understand the youth market
- Achieve strategic development goals
- Create compelling experiences
- Foster sustainable growth