13.00-14.00 | Thursday, 9 March | Hall 4.1 ITB Berlin stage
Sound destinations: Music, festivals and the youth visitor
Destinations are utilising music and festivals to attract new visitors and develop new tourism activities and spending in their cities. Young people are among those most interested to travel to new destinations with creative and unique cultural scenes to explore, but what exactly attracts young potential visitors to a festival destination or music city and is it worth attracting the young festivalgoer?
Moderated by Nick Hall, Founder and CEO, Digital Tourism Think Tank
Panellists:
· Katja Hermes, Sound Diplomacy
· Greg Richards, WYSE Travel Confederation
· Martyn Milford, Generator Hostels
· Matthieu Betton, Sojern