Moderator: David Chapman, Director General, WYSE Travel Confederation
Guest speaker: Isabel Garaña, UNWTO
Panellists: Donna Jeavons, Contiki
Gloria Loree, Destination Canada
Michael Pötscher, TourRadar
Thursday, 10 March 17:15 – 18:15 | Hall 4.1, ITB Berlin Stage
How will 270 million young travellers shape the global travel industry in the years to come? The millennial generation’s travel behaviours and preferences have been well documented by WYSE and others, but what can be expected from Generation Z?
Representing 23% of international arrivals and roughly USD 280 billion in international tourism receipts in 2014, the youth, student and educational travel market is worth understanding.
WYSE Travel Confederation will lead a forward-looking discussion about the ways that Generation Z could shape not only the future of youth travel, but the broader travel industry.
