Speaker: Nick Hall, SE1 Media
Wednesday, 09 March 14:00 – 14:30
Did you know that the Millennial traveller now represents the biggest travel market?
To understand just how important mobile experience is for this market, join Nick Hall as he talks about the need to create ‘Differentiation in Mobile’ sharing insights from a recent report conducted between the Digital Tourism Think Tank and WYSE, which looks at how young people observe, interact and make decisions based on their mobile experiences.
If you’re serious about this market then tapping into the micro-moment decision process is essential, this session gives a short introduction to learn more.
