Our Millennial Traveller report series is based on the Millennial Traveller survey, which was conducted in quarter 2 of 2014 in order to capture a snapshot of the behaviours, experiences and attitudes of the millennial traveller, a young, yet influential demographic group of travellers born between the early 1980s and the early 2000s.
The series presents an analysis of responses regarding destinations, travel services, travel motivations, trip characteristics, use of the internet and mobile technology, plus attitudes towards current political and socio-economic issues through a number of short reports.
Each report is focused on a specific topic or sector of the youth travel industry and highlights issues of importance for the millennial traveller, as well as opportunities for interacting with and serving millennials.
Free executive summaries for all and free full reports for WYSE Travel Confederation members
You can download executive summaries of our reports below. Full reports are available free of charge for WYSE Travel Confederation members and to purchase by non-members:
Chinese Millennial Traveller |
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The Chinese Millennial Traveller report, the third in WYSE Travel Confederation’s Millennial Traveller series, provides a unique insight into the habits, spending, satisfaction levels and travel styles of Chinese travellers born between the early 1980s and 2000s. Key findings of the report cover:
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Executive summary |
Full report |
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Member FREE
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Non-member EUR 99.95
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Millennial Traveller II |
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The Millennial Traveller II report, the second in WYSE Travel Confederation’s Millennial Traveller series, focuses on four types of services utilised by millennial travellers: travel agents, airlines, tour operators and hostels. Key findings of the report cover:
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Executive summary |
Full report |
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Member FREE
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Non-member EUR 99.95
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Millennial Traveller |
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The Millennial Traveller report offers insight into the general travel behaviours and attitudes of millennial travellers – a generation of young people characterised by its familiarity with new technologies, having grown up with PCs, mobile phones and the internet.Millennials are growing up in a world where travel is easier and relatively cheaper than for previous generations and they are taking full advantage of this to travel the globe in search of new experiences. Key findings of the report cover:
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Executive summary |
Full report |
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Member FREE
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Non-member EUR 99.95
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Thank you to our research sponsors
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